Communication remains a pain point for K-12 education. With Signal Kit, we wanted to take a thoughtful and human-focused approach harnessing the latest advancements in automation and translation.
We sat down with real people, researched trends, reviewed current offerings and distilled our findings into some initial assumptions and personas. Most problems stemmed from the patchwork of products used across each district. Admins no longer had oversight while parents and students were left trying to keep up with the ever-changing list of apps and lines of communication.
Taking a lean approach, we iterated through lo-fi designs, incorporating check-ins with real users along the way. As the product came together, we built a flexible design system to carry into the visual design.
Entering the market, Signal Kit was very well received. As with all products, every day we continue to learn, adapt and push to innovate.
Role: Product Design, Creative Direction
After much success in London, Google decided to expand their entrepreneur program, Campus, across the globe. This multifaceted project involved a reconstruction of the brand providing each Campus city a unique identity while still tying them together as one cohesive brand.
Now with fresh identities the Campus suite needed a home. To capture the vibrancy of each location we brought in candid stills and video within the spaces. This project was also an opportunity to put Google’s Material Design philosophy to the test. We utilized several aspects from Material Design, including color, iconography, interactions and animations.
The result was not only a beautiful site with smart playful interactions, but a serious workhorse including a robust CMS, full responsiveness and WCAG AA accessibility compliance.
Role: UX/UI, visual design, motion design, brand support
Atlassian had a gold mine of tutorial content around the Git workflow and was looking for someone to reshape it into an elegant resource for developers wanting to learn about Git while also showcasing their appreciation for the craft of code.
Digging into the articles, we realized that the current structure wasn’t very intuitive. So, we decided to pull everything apart, reorganize all the content and then build that system into the new site structure.
After exploring different entry points for users and various navigation patterns, we landed on a fluid and intuitive workflow which revolved around a powerful and robust search. To elevate the experience into something a little more engaging, I personally re-created over 100 illustrations to accompany each tutorial.
The project proved to be a great exercise in designing an efficient digital learning environment while at the same time exploring the boundaries of Facebook React.
Role: IA, UX/UI, motion design, visual design
Since 2001 Zinio has been shaping the future of magazine publishing in the digital domain; delivering content in 30 languages in over 150 countries.
They needed a true identity that captured the culture, ethos, and forward thinking that made them relevant in the competitive digital marketplace. The goal was simple; bring clarity to product education and layout various partner benefits while infusing the new essence of the brand.
We felt like creating new photography would be crucial in setting the mood for the typical Zinio user. And moved on from there to create the fresh responsive experience.
Role: IA, UX/UI design & visual design
For almost 90 years, Teague has been designing the world around us. They were looking for a way to share their history, culture and forward thinking in an easily consumable experience.
The result was a fluid and innovative layout which included unique filtering navigation, immersive case studies, and a robust blog to share the latest technological explorations.
Role: IA, UX/UI design & visual design
Over the last few years YouTube has encouraged and supported their users by providing full service production facilities in several cities around the globe. (New York, London, Tokyo, Los Angeles)
Along with a site redesign, each location needed a unique identity for their social and general marketing materials. The final illustration suite helped marry the YoutTube/Google aesthetic with the highlights of the chosen city.
Flipboard was looking for a way to showcase the 32 team magazines created for the 2014 World Cup in Brazil. The goal was to drive magazine subscriptions and app downloads with a unique digital experience.
This concept was titled "Celebrate". The idea was to tap into the Brazilian spirit and play off the artwork, colors and patterns that are seen strolling the streets of Rio. The environment is bright, playful, exciting and unexpected.
"Celebrate" included a custom typeface created for the logo, a set of 32 unique country flags, and a playful set of patterns to sprinkle throughout.
Role: UX/UI design, visual design, motion design, type design
Nike was looking for a scalable experience that permitted the sale of limited and high demand products without technical bottlenecks.
The solution was to create an easy to use launch tool within the Nike e-commerce system for a seamless user experience for corporate and retail employees as well as the customer.
Via twitter, nike store followers would receive a direct message where they could reply to reserve a place in the queue for product launch. When the product drops they are either sent a passphrase to purchase online or a pick-up time at their local store.
On the flip side, the application gives employees all the launch details including inventory numbers, a list of reservations, and the ability to update outgoing messaging.
A custom style guide was created to help the internal development team at Nike quickly knock out the front end of the product.
The Build was a short documentary film that followed the lives of three independent motorcycle builders in Portland, OR. The goal was to then bring the movie to the web in an immersive and interactive experience. The site and film ended up gaining global exposure and praise.
As an internal passion project, parts were touched by many hands. I was lucky enough to help explore the initial logo, illustrate chapter titles, and shoot behind scenes footage.
Role: BTS Videographer, Illustration