Flipboard was looking for a way to showcase the 32 team magazines created for the 2014 World Cup in Brazil. The goal was to drive magazine subscriptions and app downloads with a unique digital experience.
This concept was titled "Celebrate". The idea was to tap into the Brazilian spirit and play off the artwork, colors and patterns that are seen strolling the streets of Rio. The environment is bright, playful, exciting and unexpected.
"Celebrate" included a custom typeface created for the logo, a set of 32 unique country flags, and a playful set of patterns to sprinkle throughout.
Role: UX/UI design, visual design, motion design, type design