After much success in London, Google decided to expand their entrepreneur program, Campus, across the globe. This multifaceted project involved a reconstruction of the brand providing each Campus city a unique identity while still tying them together as one cohesive brand.
Now with fresh identities the Campus suite needed a home. To capture the vibrancy of each location we brought in candid stills and video within the spaces. This project was also an opportunity to put Google’s Material Design philosophy to the test. We utilized several aspects from Material Design, including color, iconography, interactions and animations.
The result was not only a beautiful site with smart playful interactions, but a serious workhorse including a robust CMS, full responsiveness and WCAG AA accessibility compliance.
Role: UX/UI, visual design, motion design, brand support