Nike was looking for a scalable experience that permitted the sale of limited and high demand products without technical bottlenecks.
The solution was to create an easy to use launch tool within the Nike e-commerce system for a seamless user experience for corporate and retail employees as well as the customer.
Via twitter, nike store followers would receive a direct message where they could reply to reserve a place in the queue for product launch. When the product drops they are either sent a passphrase to purchase online or a pick-up time at their local store.
On the flip side, the application gives employees all the launch details including inventory numbers, a list of reservations, and the ability to update outgoing messaging.
A custom style guide was created to help the internal development team at Nike quickly knock out the front end of the product.