Since 2001 Zinio has been shaping the future of magazine publishing in the digital domain; delivering content in 30 languages in over 150 countries.
They needed a true identity that captured the culture, ethos, and forward thinking that made them relevant in the competitive digital marketplace. The goal was simple; bring clarity to product education and layout various partner benefits while infusing the new essence of the brand.
We felt like creating new photography would be crucial in setting the mood for the typical Zinio user. And moved on from there to create the fresh responsive experience.
Role: IA, UX/UI design & visual design